Meghan Markle's 'As Ever' Line Sells Out in Record Time

Exactly sixty minutes subsequent to unveiling her latest items, Meghan Markle ‘s lifestyle brand As ever sold out.

Our bookshelves might be bare, yet my heart overflows with gratitude!" the Duchess of Sussex expressed. "We sold out within an hour, and I cannot sufficiently express my thanks... for joining us, buying our items, spreading the word, and having faith. This is only the beginning @aseverofficial. Let’s get started!

In February 2025, Meghan Markle used Instagram to share the somewhat unexpected announcement that she had rebranded her new lifestyle company.

It emerged last year that American Riviera Orchard was looming ahead; nonetheless, the Duchess of Sussex opted to revamp the enterprise. As ever .

Meghan said in an uploaded video, 'The secret has been revealed,' recently-launched Instagram account I'm amazed we've managed to keep this hidden for such a considerable time.

The Duchess went on, "In two weeks, my exhibition will be launching, and I'm incredibly thrilled about it. Additionally, there has been considerable interest in my business venture, and I look forward to sharing more."

Last year, I had this realization; you see, I understood that? American Riviera That sounds like an excellent name. It's where I live. It's actually a nickname for Santa Barbara, but it restricted me to items that were either produced or cultivated within this region. Afterward, Netflix joined me, not only as a companion in watching shows but also as a collaborator in my business, which made a significant impact.

I gave it some thought and have been looking forward to sharing a name that I reserved back in 2022. This is that moment, and it’s called As ever . As always essentially indicates that things remain unchanged from before, and if you've been following me since 2014 with The Tig , you know I've always had a passion for cooking, crafting, and gardening. These are my favorite activities, and although I couldn't share them with you in recent years, I'm excited to be able to now.

“As things begin to emerge, I wanted you to learn about it directly from me. Naturally, there will be fruit preserves. By now, we're all aware that making jams is my passion, yet there are numerous additional items that I adore and utilize in my daily life. It’s finally time to reveal these treasures to you, and I am eagerly looking forward to sharing them with you," she ended the video.

WHAT IS AS EVER BY MEGHAN MARKLE?

Next to her video, Meghan shared additional perspectives about her new brand through her caption.

Some of you might have caught wind of what I've been up to. My show drops on @netflix in just two weeks, but that's not all—I'm excited to unveil As Ever, a venture I've nurtured with great passion.

As ever" signifies "just like it has always been," or others might put it as "the same as before." If you've been with me since my early days of working on The Tig, then you understand how truly applicable this phrase is for me.

This fresh chapter builds upon the love language I've always cherished, gracefully intertwining all that I hold dear — cuisine, horticulture, hosting, mindful living, and discovering happiness in the ordinary moments.

I'll continue to share sneak peeks with you all as we gear up for the launch, and I'm excited for you to dive into everything we've been working on. Lots of love sent your way...

The Duchess similarly posted on her Instagram a table setting featuring her dog Guy who tragically passed away in January.

She continued moving in the same direction nonetheless. American Riviera Orchard , like the range of products for As Ever contained a selection of herbal infusions, crepe mixes, floral toppings "to enhance dishes and desserts," buttery shortbread biscuits, exclusive wildflower honey complete with honeycombs, along with her renowned raspberry preserve.

The brand is also associated with her new Netflix series, With Love, Meghan , which embraces cooking, gardening, hosting, and camaraderie.

On March 31, Meghan shared in an email to her subscribers, "I'm thrilled to announce the introduction of As ever I'm delivering this week's collection to you.

Each product draws inspiration from how I express care for those around me, such as the lemon ginger tea mix, which offers an effortless twist on the comforting beverage I prepare at home with freshly squeezed lemons from my garden.

“She mentioned that crepes bring back memories of her travels through France as a student.”

Absolutely, you'll discover the original Raspberry Spread that began everything, packaged in a collectible container that you can reuse for storing love letters or precious trinkets, allowing you to reminisce about this significant time we shared together.

Consider this our time capsule.

The post Meghan Markle’s latest items for her lifestyle brand 'As Ever' were snapped up within just an hour of release. appeared first on Now To Love .