Meghan Markle Debuts Elegant Lifestyle Brand "As Ever"

Meghan Markle She has officially rebranded and debuted her lifestyle label, 'As Ever.'

On the launch day, which was Wednesday, April 2, 2025, all items from her inaugural product range were snapped up within less than one hour.

Our bookshelves might be bare, yet my heart overfloweth with joy!" penned the Duchess of Sussex in an Instagram update. "We've sold out within sixty minutes, and your overwhelming support leaves me immensely grateful... for joining us, buying our offerings, spreading the word, and having faith. This is only the beginning @aseverofficial Let's embark on this journey together!

The Duchess of Sussex initially soft-launched The brand will be known as 'American Riviera Orchard' in 2024.

Posting the update on Instagram, Meghan revealed details about her Netflix show. With Love, Meghan Was one of the reasons behind her decision to change the name.

"Last year, I considered 'American Riviera' as quite an appealing title. As my local neighborhood, it serves as a nickname for Santa Barbara. However, it made me feel confined to items produced and cultivated solely within this region," she shared frankly. video .

Netflix then joined me, not only as co-host of the show but also as a collaborator in my business, which was significant," she explained. After some reflection, she decided that now would be an appropriate time to reveal a name she had reserved back in 2022. "This is it," she said, continuing with, "'As Ever'.

Meghan utilized the caption of her video to explain the significance of "As Ever."

"As ever" signifies "just like before" or "the same as always." Those who have been following my journey from the time when I started The Tig understand how true this statement rings for me. This fresh phase builds upon what has consistently been my passion—blending all elements close to my heart such as cuisine, horticulture, hosting, mindful living, and discovering happiness in daily routines," she penned.

What is Meghan Markle’s "As Ever"?

As mentioned before, As Ever is a lifestyle brand.

The official website describes the brand as:

Founded by Meghan, Duchess of Sussex, As Ever invites you to explore a range of items, all inspired by her enduring passion for cooking, hosting, and effortless entertainment.

This exclusive assortment has been designed to enhance your everyday experiences and spark joyful moments.

Regarding the range of items available, As Ever provides an assortment including herbal teas such as lemon ginger, peppermint, and hibiscus blends. They also offer a crepe mix along with a shortbread butter cookie mix adorned with flower sprinkles. Additionally, they have a limited-edition wildflower honey complete with honeycomb and raspberry jam.

In an Instagram pos The As Ever brand mentioned that "there are limited quantities available for each seasonal release." With spring winding down and summer beginning in the Northern Hemisphere, the items showcase a distinct summertime vibe, emphasizing berries as a key element.