CEO Sonal Shah's Key Message

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Upon joining The Texas Tribune early in 2023, I realized I had entered something quite exceptional. Similar to countless others, I identified as both a Texan and an avid follower—deeply appreciative of the Tribune’s efforts—but my understanding of the dedication required to deliver reliable reporting, engage with varied demographics, and maintain audience interest amid our rapidly evolving landscape was still limited.

The last couple of years have been incredibly transformative. One of the biggest advantages of this position has been connecting with Texans who depend on the Tribune to gain deeper insights into their government, communities, and daily lives. I've had conversations with dedicated supporters who were committed to our cause since the beginning, as well as college students who recently found out about us, and newcomers enthusiastic about ensuring Texas maintains robust, unbiased journalism for future generations.

As I traveled throughout the state—from McAllen and El Paso to Tyler, Midland, and San Antonio—I encountered dedicated community leaders, policymakers, students, entrepreneurs, avid readers, and fellow citizens who strongly believe in the impact of reliable information. However, nationwide, individuals are becoming increasingly skeptical of various organizations, including the press. Concurrently, local journalism—the bedrock of an enlightened and involved populace—is vanishing. Consequently, more residents of Texas find themselves estranged from current events and unsure about which sources they can rely upon.

That’s why instead of merely discussing the crisis, we took action. We boldly committed to supporting local news—not only to address a coverage shortfall but also to restore faith among Texans. Our approach involves establishing deeply ingrained, community-relied-upon journalistic practices throughout the state—beginning with new bureaus in Waco and Austin, with further expansions planned. This growth isn't solely for expanding our reach; rather, it ensures that all Texans can access accurate, unbiased reporting provided by journalists familiar with their areas.

Meanwhile, we've reinforced our statewide newsroom to guarantee that Texans receive the insights necessary for keeping those in power accountable. To cater to audience preferences, we've adopted innovative technologies such as artificial intelligence and brief video formats. Additionally, we've assembled an experienced leadership group poised to steer The Texas Tribune toward its future developments.

It's now time for fresh leadership to continue driving this vision. I have informed our employees, board members, and numerous supporters that I plan to step down from my position as CEO by December 2025. This choice stems from a very personal reason: Given my role as the main caregiver for my parents, I must relocate nearer to them and am therefore planning to move back to Houston.

Up until then, I'll concentrate on facilitating a seamless transition—bolstering our leadership group, merging our regional bureaus, securing the necessary finances to support our operations, and guaranteeing the success of the Texas Tribune Festival, which runs from November 13th through the 15th in central Austin.

Being at the helm of the Texas Tribune has been among the greatest privileges of my life. Raised in Alief by immigrants seeking opportunities, I have developed a profound affection for this state. I am fully committed to the Tribune’s purpose and the dedicated individuals behind it. I will continue to advocate strongly for this cause, enthusiastically supporting the emerging leaders who will propel the Tribune toward new peaks of achievement.

For our supporters: rest assured, you couldn’t be with better people. The Tribune boasts one of the most skilled, courageous, and dedicated groups in contemporary journalism. Depend on them as they persist in serving Texans.

A message from our board chair, Trei Brundrett:

We express deep gratitude to Sonal Shah for guiding the Texas Tribune these last two years, respecting her choice and acknowledging her commitment to assist with the transition to a new CEO until the end of 2025. During her tenure, Sonal has reinforced the organization’s dedication to exceptional journalism and laid out an ambitious plan to launch community-based newsrooms, enhancing public confidence throughout the state.

It's an excellent moment for a fresh CEO to guide the Tribune and pen the subsequent phase, expanding upon this bold and significant strategy. The Board of Directors will commence the hunt for the incoming CEO right away, collaborating with the Blinkhorn firm throughout the procedure.

Continually pushing forward with its initial purpose, The Texas Tribune remains at the forefront of providing reliable information to various communities throughout Texas. Led by Matthew Watkins, Darla Cameron, Carrie Bair-Norwood, and Evan Lambert, the organization’s management is well-equipped to steer The Texas Tribune toward an exciting future filled with innovation and skill. As the year comes to a close, Sonal aims to assist the team by merging additional newsrooms, raising funds for joint services, and organizing a thriving Texas Tribune festival.

From everyone at the Board of Directors, among the staff members, as well as from all our readers and backers: We extend our heartfelt thanks to Sonal.

Tickets are currently available for purchase now. The 15th yearly Texas Tribune Festival Texas' emerging concepts and political gathering will take place from November 13-15 in downtown Austin. Secure your tickets before May 1 to enjoy significant savings! TribFest 2025 is sponsored by JPMorgan Chase.